Regulate Later, Suffer Now: Why the “Competitive” AI Narrative is Broken
Regulate Later, Suffer Now: Why the “Competitive” AI Narrative is Broken A few bright spots first Last week I travelled to Málaga to speak at DES Málaga, the leading international B2B event on AI and exponential technologies. I love travelling to technology fairs around the world to understand the different perspectives and visions of the […]
Are We Living in an AI Bubble?
Are We Living in an AI Bubble? I have watched Off Campus three times. Because obviously once was not enough to enjoy the romance, the healthy relationships, and the drama of the series. But watching it for the third time I noticed something. It reminded me of Dawson’s Creek and all those series from the […]
Knowing AI Is Becoming Mandatory. Whether You Like It Or Not.
Knowing AI Is Becoming Mandatory. Whether You Like It Or Not. I know what you might be thinking. You don’t need AI for your role right now. And maybe that’s true. But for how long? The data is already showing a trend that will only accelerate. And here is the uncomfortable truth: at some point, […]
Brighton SEO 2026
Brighton SEO 2026: What Happens When You Fill Up a Room With the Right People The best way I can describe Brighton SEO comes from something Aleksej Lazanski said to me while we were sitting at Horatio’s after two days of talks, conversations, and more coffee than is probably advisable. “You come here, spend these […]
AI Won’t Cause Burnout. But How You Introduce It Might.
AI Won’t Cause Burnout. But How You Introduce It Might. Harvard Business Review published an article recently about burnout. And I know what you’re thinking, but your thing is AI, Azahara. Yes. And you’re right. But as I was reading through it, and as someone who has personally experienced burnout, I couldn’t stop finding parallels. […]
The EU AI Act: Why It Probably Affects You More Than You Think
The EU AI Act: Why It Probably Affects You More Than You Think You are probably still figuring out how to adapt to AI, which tools to use, which ones to trust, or maybe still wondering what an LLM actually is. And that is completely fine. As I always say: just because the technology is […]
Two Days as Chair at the Tech Show: What I Learned, What Surprised Me, and What You Need to Take Back to Your Office
Two Days as Chair at the Tech Show: What I Learned, What Surprised Me, and What You Need to Take Back to Your Office I’ve spoken at a lot of events. But chairing a two-day stage is a different experience entirely, and the AI and Data Innovation stage at the Tech Show reminded me exactly […]
The Convenience Trap: Is AI Quietly Replacing Your Thinking?
The Convenience Trap: Is AI Quietly Replacing Your Thinking? Before we can understand what AI is doing to the world, we need to understand what technology has already done to us. That was the thought I kept coming back to during the opening panel at the Tech Show, where Hannah Fry and Louis Theroux had […]
The Rise of the AI Skeptic: Why 1.5 Million People are Quitting ChatGPT
The Rise of the AI Skeptic: Why 1.5 Million People are Quitting ChatGPT While most of the conversation around AI focuses on adoption, who’s using it, how fast, and what for, there’s a quieter but growing countermovement worth paying attention to. Some people are rejecting AI altogether. Others are rejecting specific tools. Either way, the […]
AI and the New Glass Ceiling: Why International Women’s Day Feels Different in 2026
I am not one to feel particularly inclined to celebrate International Women’s Day. Mostly because I think that fighting for our rights and for an equal world shouldn’t be something we think about once a year. A day where corporations feel better about themselves by creating pink products, fake campaigns where they showcase all the […]